Most romance readers read for character, for the romantic conflict between hero and heroine. Yes, we need a plot, some of us more than others. And yes, we love strong world-building, so we can get lost in a new world, be it a fictional U.S. town in 2011 or a medieval castle in 1153. We need tension, tough choices, and sensual energy. But all those devices should be used to create vivid characters we can totally fall in love with. Characters that can become Keepers.