Why Do We Love Billionaires? Let Me Count the Ways

There are lots of great tropes in romance, but there’s something extra fun about a story featuring a billionaire. Their wealth affords so many luxuries, and can drive so much conflict, they’re a great character archetype to read and write. So with that in mind, I thought this would be a great time to explore the…

Top Five Reasons Romance Readers Love Billionaire Heroes

5. Billionaires Have All the Toys

What good is being a billionaire if you don’t have a mansion, yacht, helipad and copter to go with it, along the latest sleek and sexy car? Being a billionaire means the world is your department store and the sticker price doesn’t matter. Want a race horse? Done. Need a stable to house it? Done and done. When money’s no object, a hero and heroine can have an awful lot of fun. And don’t forget what a limitless bank account means for a heroine’s engagement ring. That’s going to be one heavy sucker. I know this reason sounds very materialistic but let’s face it, reading about a billionaire hero is fantasy on overdrive. He’s the perfect guy who makes everyday money troubles disappear with the swipe of his American Express Black Card.

4. Billionaires are the Ultimate Alphas

I know lots of other romance hero types have claimed Alpha status. And I’ll grant you that  military heroes, fireman, cops, and bikers have a lot of swagger. But a billionaire can see that cockiness and raise it. Aside from their given sexy-hero quotient and awe-inspiring abs, a billionaire can negotiate an enemy into the ground, and buy and sell him a thousand times over. Now that’s power. And who wouldn’t love being seduced by a Captain of Industry and Master of the Bedroom?

 3. They’re Not Dummies

I love a smart, sexy guy. And what’s more sexy than a self-made billionaire, or a billionaire who’s taken a business he inherited and made it even more profitable? In my book, Carter took over Work it Gear, the athletic equipment and clothing company his father started after his father succumbed to a debilitating stroke. Under Carter’s steady and impressive leadership, the company tripled its profits and expanded worldwide. And he’s more than just a clever money-maker. Carter’s artistic and creative side guides the company’s aesthetic and new product lines. Only a brilliant, go-getter could pull off these feats. And before you begrudge the hero who inherited his wealth, consider this: if he was a dummy, he’d blow through his loot and wouldn’t be a billionaire for long.

 2. They Can Change the World

To me, the best thing about being a billionaire is having the resources to contribute to worthy causes that could truly change the world. My own secret fantasy involves winning a mega-bajillion-dollar Power Ball lottery and starting a foundation to work on the issues I care about. So it makes sense that my billionaire hero has the same driving ambition to make a difference. Tired of simply writing checks at charity dinners, Carter longs to make his mark in his own way. That opportunity arises when Gwen realizes the latest shoe he’s designing can be tweaked to help veterans who wear prosthetics. Seizing the chance, he convinces Gwen to work with him to create a product that goes beyond providing a good work out, to improving amputees’ lives.

 1. Being the Heroine is Priceless

Despite a billionaire hero’s limitless wealth and power, he’s missing the most important thing: true love. Sure, he undoubtedly attracts a bevy of beautiful consorts, but somewhere deep in his mind, he’s got to wonder if they’re only into him for what he can provide, not what he’s truly made of.  This is true of my hero, Carter, whose scheming, greedy ex-wife broke his heart and tried to steal his company out from under him. So understandably, he’s got issues.  The allure of the tragic billionaire hero is that the right woman can break down his walls and help him learn to love again. Most often, that woman is an ordinary, girl-next-door with a heart of gold and modest means. And that’s the core element of this fantasy that makes it work so brilliantly, that a non-billionaire like myself, or the vast majority of readers, could snag their own billionaire and offer him what he most desperately desires, but could never buy on his own. To see how Gwen softens Carter’s heart, I hope you’ll give His Billion Dollar Baby a try!

So what about you readers, have I hit all the marks, or did I miss your favorite reason to love a billionaire hero?

I’ve got a great giveaway to share with you all, too, a digital copy of my debut contemporary romance, His Billion Dollar Baby and a $10 gift card, but before we get to that I wanted to share a bit about my new book, His Billion Dollar Baby.

The hero, Carter Anderson, starts off as the quintessential billionaire playboy. As the CEO of his family’s multi-national athletic company, he’s got it all—money, power, prestige—everything except true love, the only commodity money can’t buy. That is, until he meets his match, Gwen Radley, a physical therapist at Walter Reed Medical Center, and former foster child, who knows the best things in life are free.

a Rafflecopter giveaway

Burned by love and grieving over his brother’s death, sexy billionaire CEO Carter Anderson wants nothing more than to protect his family. So when beautiful and unassuming physical therapist Gwen Radley shows up at the funeral, pregnant with his brother’s baby, Carter’s certain she wants an interest in the Anderson empire—and both his suspicion and attraction grow when circumstances force Gwen to move into his family’s mansion.

An orphan, Gwen’s never wanted anything more than a family, and she finds in the Andersons a place she and her baby might belong. When Gwen’s therapy expertise leads to long hours of intense, late-night collaboration on a lucrative project, the attraction between her and Carter leads to a night of white-hot passion. But Carter’s distrust remains, leading them both to wonder if he will ever embrace his brother’s baby—or the love that’s blooming between them.

 ***On sale for just $0.99 for a limited time!***

About the author

Lea Nolan writes smart, witty contemporary stories for adults filled with head-swooning, heart-throbbing, sweep-you-off your feet romance. She also pens books for young adults featuring bright heroines, crazy-hot heroes, diabolical plot twists, plus a dose of magic, a draft of romance, and a sprinkle of history. Born and raised on Long Island, New York, she loves the water far too much to live inland. With her heroically supportive husband and three clever children, she resides in Maryland where she scarfs down crab cakes whenever she gets the chance.

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